product design work

I CREATE FUN, FUNCTIONAL, FUTURE-FACING, HUMAN-CENTRIC EXPERIENCES — FOR MOBILE APPS, CONSUMER WEB, DATA & ADMIN PLATFORMS, XR, AND OFFLINE.
 

interviews

Women in Wellness with Meli Chamorro and Elayne Safir of Eforia

“I’m pretty independent and passionate about my work, so it took me a while to learn that egos don’t belong in team sports. When I was younger, I’d fall in love with my designs and take it as a threat to my career or professional reputation if my ideas were questioned. But I learned pretty quickly that you are almost never better off working as a lone wolf—and it’s not about you solving all the problems on your own, but about creating the best possible solution for your customers. The end result always turns out so much stronger when you ask for advice, surround yourself with a truly diverse group of people (who will not just agree with you), and collaborate. As they say, “If you want to go fast, go alone. If you want to go far, go together.”

Girls & Their Cats feature: Elayne and Molly

“I originally moved to New York from Ukraine twenty seven years ago, as a teen. When you're an immigrant, the idea of home becomes a bit intangible. You lose a solid connection to the country you're from, and never feel quite like you fully belong in your adopted land. New York is a particularly difficult place to build a solid foundation—most people you meet are transients, on the way in or out within a few years. The rising rents are also endlessly driving people to move homes and neighborhoods. Having had Molly as my cuddle buddy for 12 years now—across three boroughs in six apartments—has felt the closest to truly having a home, whatever our physical residence at the time.”

SXTX State Interview — Choice Architects: Design for Humanity’s Best Self (Featured Design Panel at the South by Southwest Conference)

“What is your main piece of advice when it comes to designing for humanity?

Start from a place of empathy! The world is getting more and more connected, and our design decisions are affecting people in faster, bigger, and alarmingly unexpected ways. We can’t afford not to care—and it’s much easier to affect positive change than it seems.”